SWOOP Analytics was formed in 2014 by Laurence Lock Lee and Cai and Marianne Kjaer. It is an Australian company based in Sydney with people on the ground in the UK and US. By analysing data from a variety of sources they provide employees and management with unique insights to make informed and evidence-based decisions about collaboration and the health of their social networks.
SWOOP is the result of more than 10 years of consulting experience in mapping organisational networks. Based on more than 100 projects they have identified the most compelling and valuable metrics that help organisations drive collaborative business performance.
My book has the SWOOP story in Laurence Lock Lee’s own words