How to pitch your idea

In my experience, there are many approaches you can use to convince investors, but a clear, logical, defendable approach is the best. Here are what I think are the essential elements of your pitch, which I describe in more detail in my book:

  • Your team and idea
  • The target market
  • The market gap
  • Your solution
  • Your value proposition
  • Your business model
  • Your business plan and timeframe
  • The pre-value and investment needed
  • The capital plan
  • The exit strategy.

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