In my experience, there are many approaches you can use to convince investors, but a clear, logical, defendable approach is the best. Here are what I think are the essential elements of your pitch, which I describe in more detail in my book:
- Your team and idea
- The target market
- The market gap
- Your solution
- Your value proposition
- Your business model
- Your business plan and timeframe
- The pre-value and investment needed
- The capital plan
- The exit strategy.