Many entrepreneurs and small businesses fail not because of a poor idea but because of poor analysis and execution.
Building a start-up and securing the investment you need for is over time is tough. The odds are stacked against you, so you need all the help and sound advice you can get.
Call a Business Angel and Start-up Investing by Dr Eileen Doyle are practical guides with toolkits and templates and case studies to help start-ups, entrepreneurs and innovators beat the odds and succeed. Start-up Investing is also very helpful for new Angel Investors.
If you’re on a journey to build a successful business, Call a Business Angel and Start-up Investing are essential books for your success and longevity. Start-up Investing builds on the message in Call a Business Angel and gives readers a perspective on commercialising a business venture from the viewpoint of an experienced angel investor, CEO and Non-Executive Director.
Both books are highly relevant if you are:
An innovator. The journey from invention to innovation and commercialisation is tough. Call a Business Angel explains how to travel this pathway, execute your strategy and fund your growth.
A start-up founder. By reading these books, you’ll give your start-up the best chance of being in the 8% of all start-ups that succeed and scale and secure that critical angel investor funding.
An entrepreneur. five toolkits for everything you don’t know but need to know to turn your idea into a successful business.
An aspiring business owner. Looking to get out of the corporate grind or realise your dream?
An Angel Investor starting out. Deep insights and case studies from an experienced angel investor, CEO and Non-Executive Director to improve your investment risk.
Start-up Investing provides the practical and proven business systems and practices you won’t learn in any course or program, 10 detailed case studies of start-up investment success and an overview of the multitude of CSIRO start-up successes (from Areoguard, Equivac® HeV vaccine, WindScape software, BARLEYmaxTM, plastic banknotes, ColoSTAT TM).
Combining 30 years of business, corporate and leadership experience with angel investing, these books are practical guides to building and investing in start-up businesses using proven tools, analysis and execution.
What readers are saying
Start-Up Investing: Success, Stamina and Serendipity is not really a book about capital. It is a book about what it takes to turn an idea into an enduring business.
Australia has no shortage of ideas. Our challenge has always been converting more of those ideas into globally significant companies. Books like this help address that challenge by sharing practical lessons from people who have done it, invested in it, governed it, and learned from it.
— Dr Larry Marshall
Author, Invention to Innovation, CEO, CSIRO 2015–2023